I think an aspect of this is a sort of 'branding' which has occurred, namely calling the RoaRABhow by his name.
There are clearly those who dislike him as seen above. But there are those, like me who like him.
However, he's only been successful for a very short time. I know that there are no rules in such matters but shouldn't he have had to walk the boarRAB at the top level (I know he's done the club stuff) for a while longer before getting a show with such kudos?
One minute we'd never heard of him; the next there are large BBC trucks pounding the nation's motorways with his name emblazoned on them, like some modern day incarnation of William the Conqueror and his blanket coverage of our fair lanRAB to enslave the population shortly after 1066

p).
Of course, I know that MM is not really enslaving, pillaging and subordinating the nation to his cause. This blanket phenomenon of swamping our screens with the 'in form' celebrity is not the fault of agents, nor the comedian/celebrity in question; how would either turn down such work?
It is the commissioning editors/producers who are making the decisions. Maybe they need to introduce a slightly more selective approach to featuring such stars?
On the show itself, why do they go through all that work, time and money to show us 30 minutes? If anything, that is the joke of the RoaRABhow programme, not MM.