Well, here's the rub: It seems like SONY banked on Blu-ray being their saving grace, so they installed it in every console as standard without offering a choice to the consumer. I don't see Blu-ray as a problem as far as a gaming medium (read: storage), but whether it's going to be around for HD movies is another story. One of the biggest reasons I keep hearing regarding why some SONY fans are reluctant to buy a PS3 is that they don't really want to be forced to pay the high price simply because of the BR player. Conversely, I've seen some people line-up to buy an PS3 because it's a ridiculously cheap BR disc player, they don't care about the gaming aspect. It is what it is. Will it be a failure, too soon to tell. But I still don't think it was a smart move on SONY's part making the BR player standard--but hey, It's SONY, makers of the Elcaset, betamax, minidisc, UMD, memory stick, etc...so it's more of the same.