I thought it was a bit of a combination - the whites that they wear, Marco Pierre White with the hair/beardy thing, and the fact that the restaurant is like a hotel with it's own garden and herbs, a bit like the manoir which is owned by Raymond Blanc?
I also found Scoose irritating, reminded me a lot of some trainees I had to deal with in another life. I enjoyed it and had to smile last night when we went to a quite foodie pub and the only veggie offering on the menu was - risotto!