D
dirtyjeffer
Guest
what bell should have done, had they any clue to what they were doing, is simply bundle superchannel in with their existing premium movies packages...this would have been a great idea for a few reasons, here's why:
1. Value - since it appears other carriers will charge extra for this package, it makes bell an attractive choice to draw in higher ARPU clients (clients that will subscribe to premium packages and HD will probably be spending $80 or more per month...perhaps even more when you add rental hardware)...it may also help drive ARPU up for some existing subs who may now choose to go with the premium movies package with so much offered in it.
2. Retention - for those who have premium movies, or perhaps were thinking of adding it, it makes the premium movies even more valuable (sure, maybe there isn't a ton of extra stuff in there, but if you are including it, and everyone else charges for it, why leave and go elsewhere?)...perhaps it will save some customers from NOT choosing the premium movies package...whether you would watch a ton of that stuff or not, if you could offer EVERYTHING for the $19 or $16, it is a pretty attractive offering, especially when you factor in the HD (remember, high ARPU clients)...it would also make existing customers happy as they would be getting more channels to at least ease the pain of the last few price increases we have had (think - "Well, i don't like the price increases, but at least they added some new channels, some of which aren't too bad", instead of nothing).
3. The Numbers - with the Q3 numbers in the books, Bell has only managed to add 4,000 customers in 9 months...Rogers, on the other hand, in the same time period has amassed 158,200 customers and does not offer service across the country like BEV can (i will leave the whole cottage scenario out of this as well)...to a company that "promised" to lead the market, and showcase its products and services, it gets a big failing grade...BEV is something that really could be the "next best thing", unfortunately, this is what happens when you hire people who run supermarkets or systems in foreign countries instead of people who know the business, right here in canada...that staggering difference in net adds probably amounts to a difference of $10 million/month in added revenue for Rogers...while bell has continued to boast about leading the market in video, they have done little with their product to continue growth in it, and in some cases (like Q2) lost customers...policies, poor CS, hardware issues and sometimes just the general lack of care have cost this company so many customers over the past couple of years, i don't know if it is too late for BEV to make much of a recovery...i think they may have "peaked", not because of a fault of the products/service, but because of the company that provides it.
1. Value - since it appears other carriers will charge extra for this package, it makes bell an attractive choice to draw in higher ARPU clients (clients that will subscribe to premium packages and HD will probably be spending $80 or more per month...perhaps even more when you add rental hardware)...it may also help drive ARPU up for some existing subs who may now choose to go with the premium movies package with so much offered in it.
2. Retention - for those who have premium movies, or perhaps were thinking of adding it, it makes the premium movies even more valuable (sure, maybe there isn't a ton of extra stuff in there, but if you are including it, and everyone else charges for it, why leave and go elsewhere?)...perhaps it will save some customers from NOT choosing the premium movies package...whether you would watch a ton of that stuff or not, if you could offer EVERYTHING for the $19 or $16, it is a pretty attractive offering, especially when you factor in the HD (remember, high ARPU clients)...it would also make existing customers happy as they would be getting more channels to at least ease the pain of the last few price increases we have had (think - "Well, i don't like the price increases, but at least they added some new channels, some of which aren't too bad", instead of nothing).
3. The Numbers - with the Q3 numbers in the books, Bell has only managed to add 4,000 customers in 9 months...Rogers, on the other hand, in the same time period has amassed 158,200 customers and does not offer service across the country like BEV can (i will leave the whole cottage scenario out of this as well)...to a company that "promised" to lead the market, and showcase its products and services, it gets a big failing grade...BEV is something that really could be the "next best thing", unfortunately, this is what happens when you hire people who run supermarkets or systems in foreign countries instead of people who know the business, right here in canada...that staggering difference in net adds probably amounts to a difference of $10 million/month in added revenue for Rogers...while bell has continued to boast about leading the market in video, they have done little with their product to continue growth in it, and in some cases (like Q2) lost customers...policies, poor CS, hardware issues and sometimes just the general lack of care have cost this company so many customers over the past couple of years, i don't know if it is too late for BEV to make much of a recovery...i think they may have "peaked", not because of a fault of the products/service, but because of the company that provides it.