Branding REALLY URKS me BIG time by providers. WHY?:
1> Brand means you should be responsible & stand behind your product/service.
2> When a user has an issue with their PHONE working with the service, the Co-branding or most of the times the ONLY branding on the phone is AT&T; AT&T redirects you to the manufacturer (insurance plan or not; insurance usually to the insurance rep)! This causes confusion to end users. Sometimes end users are redirected BACK to AT&T BECAUSE of the Branding done by the provider (any).
3> Testing signaling on the network for approval, loading applications, configuration settings aside, BRANDING the firmware outright - not only leads to brand confusion, support confusion, and lengthy testing periods and WAIT times to market, it also adds to costs past down to the end user that really isn't necessary?! In this day and age the END user is GOING to change the ringtones, Themes, Wallpaper to their OWN choice - even the LEAST informed user wants to customize to their own choice. So why waist the money to even bother?!
Arrrgh! Venting machine OFF.