most blockbusters open massive then drop off the weeks after, usually about 40%. they make the majority of their money in opening week hence the huge push to get everyone to see them when they first open. bad word of mouth has a lot to do with it too..
avatar though whilst not a world shattering opening ($75m) has only dropped off 2% in the states..
the last time i remember this happening was with titanic. from what i recall its first weekend was about $50m but it stayed bringing that in for a good few weeks.
i wonder if avatar will do the same and end up as big a hit as titanic?
i think 3d has a lot to do with it - some screens like imax are sold out for a month. plus i think word of mouth seems overall positive
avatar though whilst not a world shattering opening ($75m) has only dropped off 2% in the states..
the last time i remember this happening was with titanic. from what i recall its first weekend was about $50m but it stayed bringing that in for a good few weeks.
i wonder if avatar will do the same and end up as big a hit as titanic?
i think 3d has a lot to do with it - some screens like imax are sold out for a month. plus i think word of mouth seems overall positive