Okay, I watched episode 1.
I enjoyed it. It was pretty fresh, I liked the way they developed the relationship between Louise and Saito (though they had to break it up with Saito getting owned, of course ). Generally it was good, the animation quality was above average and this season of Zero no Tsukaima looks like it has potential. However, I think there is equally the chance that it could end up being like season 2--that is, descending into a harem-like anime. I have a feeling that may happen when the elf girl is inevitably introduced again, as well as the blue hair girl from the promotional art and OP. I actually prefer Zero no Tsukaima when it isn't all about the fan service--sure I like a bit of fan service, but season 2 went a little overboard, IMO. I hope this season doesn't, on the other hand.