Everest Adverts
I don't have a massive problem with these 'you didn't expect Everest to be doing that' adverts, but they do invite the point that no-one has ever pondered what Everest does with its products. It's the answer to a question no-one has ever asked.
Along the same lines, you might pose such questions as:
"Did you know Hartlepool Mill House Leisure Centre has a waterslide that goes outside?";
"What would David Cameron look like with rubies for eyes?";
"Could Kris Marshall run across the backs of several alligators without getting eaten?" and
"What happens if you bake a dildo into a birthday cake?"
In fact, all of those questions are more likely to be asked than "I wonder what Everest will be using in its products in 25 years' time?"
A far more fitting question might be 'what the hell were those people thinking ripping out those sash windows and sticking some awful uPVC fittings in?"
CSL Shameless Apple product placement
Straight away, and after a few sofa prices, you