Rupert Murdoch knows how to make money. He's just the newest in a line of corrupt media-controlling billionaires who have slowly ground our country down to the rich-poor wasteland/paradise it is today. Here's an example from history.
Marijuana was criminalized in the early 1900s because William Randolph Hearst (Patty Hearst's grandfather) successfully equated marijuana use with lazy Negroes in his huge line of newspapers.
The stereotype stuck, and he successfully furthered his agenda by using the public to effectively ban most of his competition (hemp was used to make newspapers, among many other things in the textile industry; the same reason that fear campaigns have been run against marijuana to keep it illegal ever since).