What improvements could be made to the T-Mobile 'flash mob' dance advert?

Emma

New member
http://www.youtube.com/watch?v=VQ3d3KigPQM

It's the one that was filmed at Liverpool Street station.
I need some improvements as part of some ICT work I'm doing, but I can't think of any!
The only one I can think of is that it could have been made more obvious nearer the beginning that it was an advert for a mobile network, but that contradicts the fact that I said this was good because it keeps the audience curious.
Any suggestions would be thoroughly appreciated!
Thank you.
I also need another advert to review, so if anyone can suggest one too, I'd really appreciate it.
 
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