what most of you on this thread are forgetting is that James Bond was invented by Ian Flemming in a book as a spy.. who killed and like playing chess.. all the girls and gadgets were invented by hollywood.. they aren't reinventing Bond they are finally using the character that Ian Flemming wrote about in his books. with all of them used up the only thing left was to go back to the start and do what Ian actually wrote.. a very good move IMHO