That all sounds good, but the hybrid movement hasn't made a significant impact on climate change. For every responsible consumer, there is an irresponsible consumer that wants their shit to be as cheap and dirty as humanly possible. Many climate scientists believe that without swift action, the consequences will be dire. I don't know how anyone can call the current path we're on "swift action" with a straight face, so one of two things is true: either A) it's too late or B) climate change is exaggerated.