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Do the marketing people not realize that "Get Smurf'd" and "Smurf Happens" are not-so-subtle bowdlerizations of vulgar expressions? Never mind offending family-film audiences: do they really want to viewers to subconsciously associate "smurf" with a different, four-letter word that starts with "s," or with the very vulgar equivalent of yet another "s" word (screwed)?
Oh, wait, they made that trailer. Even without those "catchphrases," audiences can easily figure out they'll be screwed if they see that [smurf].
Hey, I've got an idea: Let's launch a Facebook campaign to keep June Foray out the movie. The lady has too much dignity ...