Spending and losing are two different things--the whole idea behind the phrase you so eloquently used being you will make a return on your investment. Nintendo spent money to make money, Sony and MS spent money to lose it (I specifically say spent money TO lose it because they knew they were going to incur a loss before they even began). Even with monster sales from accessories and falling back on other segments of their respective businesses, it's hard to get back in the black from a $1 BILLION loss for SONY and MS. From the estimates, Nintendo is slated to make over $150 MILLION from Wii sales alone (sans accessories) just from the holiday sales market.