no, it's a smart move.
Alternatives could have been :
1) Target just allow the Wiis arrive at stores randomly, get put directly on shelves, a guest sees it and buys it, leaves.
2) Target sends them direct to store without people at store-level 's knowledge so nobody knows that they'll have stock for ad.
Seriously, if Target higher-ups didn't want us to know at store level when we were receiving them, we wouldn't know. They *WANT* us to leak this "priveleged" information.
By creating these new "launches", it creates new hype for the system and it creates an atmosphere that puts more pressure on buying accessories and games (where they make all of their money).
I should work in Minneapolis