On Friday, Shrek Forever After grabbed an estimated $20.8 million on approximately 9,500 screens at 4,359 locations, easily leading the day but debuting closer to Kung Fu Panda than its Shrek brethren. The fourth Shrek's release included a record number of 3D locations (2,373) and a record number of IMAX locations (194), but how much they contributed is unavailable as of this writing.
Without a 3D boost, Kung Fu Panda made $20.3 million on its first day, while Shrek the Third generated $38.4 million on its first day and went on to break the animated opening weekend record with $121.6 million. Shrek 2's first Friday was also greater than Shrek Forever After, grossing $28.3 million after opening on a Wednesday. The first Shrek bagged $11.6 million on its first day back in 2001.
Should Shrek Forever After follow Shrek the Third's pattern, its opening weekend would come in at over $65 million.
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Of course it's only the first day and will make lots of money but it is still a surprise considering how popular the franchise is and it being in 3D. Did Prince of Persia do the damage I wonder?