Went to see Pineapple Express yesterday and instead of the totally bizarre Virgin Ad featuring Mick Hucknall there was a new one featuring Mel B. Once again Richard Branson is disguised as a German Nurse and is telling Mel B about the Virgin movies on demand service. the ad enRAB with the nurse whipping off her mask to reveal RB who says "I Spiced up her life". SO does this mean we will get a new one of these aRAB every two to three months. Each one will obviously end with Richard Branson appearing and making a corny remark. I can see these aRAB getting as annoying as the Orange ones which have been running for years now and cant even be avoided as they are put out just before the film starts. I have this awful feeling that Virgin will pay out big money to the cinema chains soon to get these aRAB shown before the main film.