Only concern I have at this point with the ovi store is its going to be a pain in the *** to navigate if there's really 30,000 items in the store. Instead of just lumping themes, wallpapers, and ringtones into the same personalization category, when you go to the personalization category they should first have a screen where you pick which customization you're looking for, because it only shows 10 things at a time and thats going to be a lot of pages to scroll, press next, and scroll again to sort through the crap that will be in there.