I think it's also because there was never any leak of the phone before it was announced. I know it was on the roadmap that leaked all over the interwebs and Engadget likes to boast that they did unveil it before Nokia (only cuz they got called out at Nokia World) but honestly, there were no spy shots of an unknown prototype, no details (because based on the roadmap, who really knew we were gonna get a tilt touchscreen device with hidden QWERTY keyboard, widgets, 32GB, 5MP camera, blah blah blah) and when they announced it we were all wetting ourselves with anticipation...or was that just me? LOL