I think Nokia has a brand problem in the US. Too many of the free phones you get or used to get when you sign up for cell service are throw away Nokias. Most people dont know S40 from S60. Perhaps Nokia should market low end phones or non smartphones under a different brand name.
I dont want anyone to think I am trashing Nokia, I like my S60 phones, but I just dont think the brand is seen in the same light as the iPhone or the BB. Overall S60 phones do most things really well, but they are not KNOWN for something. BB are known for email and the Iphone is known as a music/video player, etc. While sometimes these defining characteristics work against a brand and sometimes pigeonhole a brand into a certain niche, at least there is some sort of brand value.