This is where Apple is so brilliant. They see the trends in phone sales, the economy, and look at the different pricing models, and make strategic decisions. When the iPhone was the new hotness they could easily charge a premium price and have folks banging down their doors. People gladly paid the high price Apple dictated and said thank you. Now the iPhone is still hot, but it's not brand-spanking-new, OMG, what-is-that-where's-mine? kind of hot. That initial frenzy about it has passed, and Apple recognizes that. So they do more features + lower price to keep it hot. Exactly what they did with the iPod, and we all know how that's been working for them. :clapping: