ExpressVu - Retail Bulletin #18 Published: April 30, 2007
Ontario/Quebec/West/North/Atlantic Canada
Effective date April 30, 2007
Offer description
Highlights
The purpose of this communication is to clarify some information contained in a recent article titled “New ExpressVu HD receivers expected by July” which was published by Digital Home on April 4th, 2007.
Details
The Digital Home article discussed ExpressVu’s plans to launch new MPEG-4 HD receivers. Similar stories subsequently appeared in other online publications.
1. The Article stated that “ExpressVu will be replacing its current line-up of high definition receivers with new MPEG4 models in July” As part of normal course of business, ExpressVu continuously evaluates its hardware options and how its hardware lineup will evolve. While, at one point, July was being considered as a possible date for introduction of MPEG-4 receivers, ExpressVu currently has no plans to introduce new receivers until sometime in Q4. Once a decision is made on the exact date, a communication including details on inventory transition plans will be provided to all channels on a timely basis.
ExpressVu is planning on adding two new MPEG-4 HD receivers in Q4. MPEG-4
is the next, more efficient, generation of video and audio compression. Using
MPEG4 technology will allow Bell ExpressVu to add more channels while maintaining picture and audio quality. The new receivers will work seamlessly with the current MPEG-2 compression technology. ExpressVu does not anticipate moving to MPEG-4 compression until sometime in 2009.
Most of the features between our current 6100/9200 HD receivers and the new MPEG-4 versions are exactly the same. The few additional features of note are:
�� New HD receiver:
o Enhanced EPG
o HDMI output
o USB 2.0 Port (for potential future use)
o Ethernet Port (for potential future use)
�� New HD PVR receiver:
o 5 hour increase in HD recording capacity
o S-Video output for TV1
o Ethernet Port (for potential future use)
2. The Article also advised that customers looking to buy an ExpressVu receiver should “wait until the new receivers arrive in store”, suggesting in
subsequent articles that the existing receivers will quickly become obsolete
and customers will have to upgrade later on their own.
�� There is no reason for customers to wait for the new MPEG-4 receivers
before buying an HD receiver from ExpressVu. As mentioned above, the
feature differences are not significant and ExpressVu does not have plans
to switch to the MPEG-4 platform any time in the near future, so the current
models are far from becoming obsolete.
�� ExpressVu remains committed to being the Canadian leader in HD
programming and hardware. Recent enhancements to the 9200 receiver
demonstrates that ExpressVu is committed to this model and intends to
continue to remain Canada’s leader in HD and enhancing its industryleading
products to offer more value to customers. As a recap, here are some of the recent enhancements that have been made to the 9200 HD PVR.
�� Name Based Recording – This enhancement allows customers to have
their receiver automatically search the program guide and record programs
based on the name of actor, word of interest, all episodes or their favorite
shows
�� Picture in Picture split screen – This feature allows customers to watch 2
channels side by side using half of the TV screen for each channel
�� Edit feature – Customers now have the ability to Edit the name of a
recorded program in their list of recorded events The 9200 is the best HD PVR in the market and offers more features than any similar product. It offers the most recording capacity, the unique ability to watch/record separate programming on 2 TVs and access to advanced interactive services.
ExpressVu requires support from our Retail channel to ensure that customers are clear that ExpressVu offers top of the line HD receivers: the 6100 and 9200.
Customers should not be discouraged from renting or purchasing either of these receivers in anticipation of new receivers in the future.
ExpressVu is committed to delivering the best HD experience to all its customers.
As demonstrated in the past, even with the launch of new hardware, ExpressVu continued to make enhanced features available to its entire receiver lineup.
ExpressVu will continue to ensure that all its customers have access to
technological advances in the future.