does anyone actually bother to find out what they're expecting, or what kind of film they're going to see?
Natural Born Killers? Quite shallow but compulsive and ground breaking at the time.
Day after tomorrow? A Hollywood disaster SFX movie - escapism anyone?
Spiderman? Finally a decent enjoyable if simple plot based superhero movie....
...and on and on. If you really love movies, you'll know what you're going to see, though I'll not argue that Oceans 12 must have been a wind up.....