I was going to say exactly what VileOne said....the first movie was a blatant, yet indirect jab at Disney and all of the wholesome, attempting to be hip yet still saccharine stuff they had put out over the years, as well as their Microsoft-like lordship over the entertainment industry. But now Shrek itself has become a whore in the exact same manner, which is pretty sad. Dreamworks Animation was supposed to be an upstart that took bigger risks, yet they have pretty much lost their way.