For most movies the hype is over by the time it reaches DVD rental. If DIVX quality rips of brand new movies are available online, I will download, only because more often than not, the cinema is not a brillianly enjoyable experience, but I still want to see the movie because of the hype.
Unfortunately at the cinema, I usually end up with some moron coughing up his guts into the back of my head, or gaggles of giggling schoolgirls spoiling the movie by nattering and opening crackling sweet wrappers.
The DVD Rentals shop is just around the corner, but because releases are delayed by 6 to 9 months, the hype-buzz has evaporated ,, so I'm not motivated.
Simultaneous cinema and DVD release is the only way to regularly get me to cough up for movies these days.
Tough love mate.