I have no idea. It just showed up on my guide. When I called to ask why and tell them I never ordered it and wasn't going to PAY for it, the CSR told me about the promotion. I have a funny feeling that the other shoe might be about to drop though. Bell isn't renowned for giving existing customers something for nothing, and this one really doesn't make much sense to me, unless they have a plan.
Maybe there's some new HD channels coming and this way they are re-jigging their theme packs in order to create more.
As for who are the qualifying customers? Like he told me..."subscribers with the 4 for $10 package, if it doesn't include 'More HD Variety'".