Not sure , but I can only assume that if you don't have it by now, then you don't qualify. BellTV mailed out a letter to qualifying recipients on May 16th, so if you didn't get one, I guess you don't qualify. The channels showed up unannounced before I received the letter, and it confirms what I said before. It's for subscribers to the "4 HD Theme packs for $10", but who didn't choose More HD Variety. Maybe it's the channel owner(s) themselves that are behind it.