I don't think they have a presence in the UK, but they are working on it. They recently acquired a patent to deliver movies via the Internet, believing that the postage costs that are incurred, can be an incentive for film publishers to grant licences to disseminate their product.
So, they may well be aiming for global access rather than access on a region by region basis
I don't think their business product would be maverick, in any way. It is probably the standard method of profit enhancement. At least for postal deliveries. The method may well be more biased towarRAB the consumers when piped films become a reality