He's right...don't settle..for price only. Sure it's great if you can get a few hundred more off, but really, what you need is a dealer you can count on. A good relationship with your dealer, IMHO, is worth more than a few bucks in your pocket. As an example, I didn't try to find the lowest price, I went to the dealer from which I felt most comfortable buying. Since then they have taken care of me in many ways probably saving me more coin in the long run than I could have saved on the initial deal.
No I don't work for a dealer. Just a counter point.