Yes.
Another company needs to step up to the plate to present a "fourth voice" in animated entertainment. The "big three" (Nickelodeon, Disney, and Cartoon Network) has held a stranglehold over the last couple of decades that no one can compete, and no one has dared to create something to be on equal footing with them. There has to be a "fourth voice" because the world, not just Americans, are growing bored with the current choices.
And before I get harped on by otaku, The Anime Network and FUNimation Channel are not even a blip on the American consciousness. Perhaps if they, I don't know, merged their resources or having someone bigger like Sony or Liberty Entertainment buying one or both of them out, they could become someone to notice, but until they do, they're just taking up space looking for an audience.
The "fourth voice" needs two resources right off the bat: Global Financial Clout and Content.
Right now, there are three companies that have the Global Financial Clout to launch a "fourth voice" in the US:
- Liberty Entertainment (formerly Liberty Media, owners of Starz Entertainment Networks, Starz Media, and soon a controlling stake in DirecTV)
- Sony Pictures Entertainment (owners of a vast library of titles [including partial ownership in classic MGM/UA characters like The Pink Panther] and an established worldwide brand in Animax)
- NBC Universal (owner of NBC, Universal Media Studios, numerous outlets like Sci-Fi and USA, and currently empire-building worldwide, including buying SparrowHawk Holdings, the major investor in the DiC/Corus joint venture KidsCo)
Of those companies, I think NBC Universal is poised to be the one to actually launch a new network Stateside. They're already partners in a pair of kid-friendly endeavors globally, qubo and KidsCo. They've worked to develop relationships with multiple outside companies as well as investing funds on newer animated productions globally and domestically. Now, considering qubo is aimed towards a largely preschool audience, you'd think that NBC-UNI would want to find greater fame and fortune in creating their own network aimed towards youngsters, tweens, teens, and others. NBC-UNI can easily acquire programming, plus they have their own library of titles from the NBC Studios eras as well as Universal's library of animated and kid-friendly titles (including classic Walter Lantz titles) and the facilities to develop new productions.
I feel that they'll launch their own kid's network in the US sometime in the next decade when the digital era begins.
As much as you need Clout, you also need Content. Content is king, as we're often told. These companies will likely be the new kingmakers in the coming decade:
- Entertainment Rights (global entertainment company with ownership in nearly everything not owned by WB, Nick, or Disney from Rudolph to Bullwinkle to Underdog to VeggieTales to Turok to The Lone Ranger and is already a partner in qubo and providing programming to KidsCo).
- Corus Entertainment (owners of Nelvana and the YTV brand and co-owners of the Teletoon brand, also one of the partners in qubo AND KidsCo).
- DiC Entertainment (currently the largest independent animation studio in the US and a partner in KidsCo, co-owned by a company that also owns a stake in MGM).
Notice the ties that bind all of these parties. Entertainment Rights and Corus are partners with NBC Universal in the qubo preschool channel. Corus and DiC are partners on KidsCo with NBC Universal (who has taken SparrowHawk's stake). Together, these three independent companies could provide thousands of hours of animated programming to any network, and with NBC Universal's addition of thousands of more hours, a network could be launched yesterday.
Like I mentioned, NBC is empire-building globally. They're acquiring properties and networks left and right around the world as well as creating new networks every year. In the past two years, NBC Universal launched Sleuth and Chiller stateside, meaning they have in their arsenal:
- a broadcast network (NBC)
- a Spanish-language broadcast network (Telemundo)
- an general entertainment cable channel (USA)
- a Spanish-language general entertainment channel (MUN2)
- a cable news channel (MSNBC)
- a financial channel (CNBC)
- a shopping channel (Shop NBC)
- a sci-fi/genre channel (Sci-Fi)
- a lifestyle channel (Bravo)
- a digital preschool channel (qubo)
- a digital mystery/suspense channel (Sleuth)
- a digital horror/thriller channel (Chiller)
- a women's interest channel (the recently acquired Oxygen)
A kids channel is the only logical next step, and I feel that it's one NBC Universal is willing to make in the next couple of years. I think NBC Universal bought SparrowHawk to make the other couple of KidsCo partners feel comfortable about launching an network in the US. Before, the partners said they wouldn't enter the US market because DiC has a partnership with CBS (and Nelvana, which is a partner in qubo, has a deal with NBC, but they didn't say anything public about that). Now, I think the KidsCo partnership will have the confidence to launch in the US, because then, and only then, they would have the respect they deserve to even dare to compete with "the big three."