Personally I take pride in not being normal...I have a strong sense of non-conformity. I love not doing what is mainstream. To me, cool is being unique, very unique. I have a strong sense of Geek Chic. If I was just a conformist, I would most likely be happy all the time, but to be raped of individuality is being raped of all things that make you what you are.
All in all, it's just a better idea to be yourself. Look at wiggers, you can't tell one from the other. They all act and look the same. By fighting the system, you are making a much stronger statement than conforming to it. It's like saying "I have my own value system, and I am smart enough to figure out what is intelligent to follow, and what is really not. I know that what is dictated by society is not necessarily right, or helps mankind."