Listen, I'm not one to e-thug, but FYI IBM MANUFACTURES THE CELL PROCESSOR.
I'm not going to argue with someone who is unable to see the bigger picture. This is not about sales. This is about laying the groundwork for an architecture that can eclipse everything that's currently available (and probably for a good bit of the future). The Cell is not just for the PS3 and if "you knew jack shit about how electronics work" you would know that it has many, many important implementations.
DirectX is a closed system that is truly designed for one and only one purpose: keeping the Windows ship afloat. If you honestly believe that this is a good model, I pity you.