dot falcon
New member
They've just lifted the GMTV format, made it a tad more indepth and changed the set/graphics. When Kate & Dan presented the other day, the ratings went up and fell back down with the return of A&C. ITV could easily have achieved better ratings and saved money by making the same changes but keeping the GMTV branding (although changing the on screen look in accordance ie red sofa and orange logo instead of purple). They should have stuck with their original plan of bringing back Eamonn Holmes with Kate/Emma hosting alongside him. Its their greed that has got them into this mess.