OK - some of us, who pay our licence fee, like watching a bit of sport. Personally I love motor-racing and Formula 1 is my favourite thing on BBC1, Top Gear's my fav on BBC2.
Every day, week after week after week, there are Soaps, house buying/decorating, make-over shows, cookery programmes etc etc. I don't like any of them but I don't moan about them being on because a lot of people do like them.
It's just a bit of give and take and when there's a big sporting event I'm happy for it to be covered by our national TV station. These days there are plenty of other channels to choose from.