I agree, I love having the Unlimited card. We try and go at least once a week, maybe twice if there's good films on. Haven't done an all dayer yet tho, would like to lol. There's been lots of films that I've seen and enjoyed that I probably wouldnt have bothered to see if I didnt have it but have also seen some stinkers that I'm glad I didnt shell out money for.
The only bad thing that's come out of the unlimited card (although good from my point of view) is that OH gets annoyed with the extra amount of DVRAB I've bought and he has to make more room for them lol