The cinema is expensive and there are even more expensive options coming now. But its still possible to go to the cinema for a reasonable amount of money. First of all get an Orange sim card or two. How long have Orange Wednesdays been going now and still a lot of people don't use it. Second if you don't think the super expensive seats are worth the extra money, don't pay for them, why pay for an expensive luxury extra and then complain its expensive? Get a standard seat, most of them (especially in the IMAX) seem to be more then comfortable enough.
Went to see Avatar on the IMAX screen at the MetroCentre with a friend, cost us