Car Audio Speakers Bass?

Predict

New member
My question is about car spakers.
I want to get some new speakers for my truck, but I wanted to know something first.
My parents have a 98 lexus, and while listening to the radio, the base hits really hard. It has stock speakers.
They also have a 08 mazda 3, and while listening to the radio in that car the base doesnt hit hard at all.
My friend had a sound system in his pickup. Has two 12" subs and system worth over 1k, and radio doesnt hit hard at all.
Im using the radio as a example because this is where I noticed it the most. My friends truck audio setup hits really hard, but I noticed when he listens to the radio, why wasnt there any base, like the lexus, and thats my question. If I get some new speakers, I wanted to know why the lexus speakers were hitting much harder then his 12" subs on the radio.
 
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