Sorry but I have to disagree. Only people buying their first computer ask me whether to buy a Windows or a Mac. Those that have more experience always ask what brand to buy. Reason is, once you become fast with an OS you don't want to go through the basics again. So, the brands will always have small but meaningful differences to customers.
Same is happening with cell phones. Once this wave of new Android users is ready to buy a new phone in 2012, they are not gonna be asking which OS to buy. Only Apple people don't have to worry about the brand.
To say that Apple's strategy was right is to ignore history. They were first to market with a friendly GUI, but had to take money from the copy cat to stay alive. Jobs excels at understanding what people want, but he sucks at the business end. Once he gets too thin to think, Apple will have a hard time maintaining their religion. Sorry, the PC won that war.
Same is happening with cell phones. Once this wave of new Android users is ready to buy a new phone in 2012, they are not gonna be asking which OS to buy. Only Apple people don't have to worry about the brand.
To say that Apple's strategy was right is to ignore history. They were first to market with a friendly GUI, but had to take money from the copy cat to stay alive. Jobs excels at understanding what people want, but he sucks at the business end. Once he gets too thin to think, Apple will have a hard time maintaining their religion. Sorry, the PC won that war.