Your Feelings on Recent Film Marketing Techniques?

A

alexis73102

New member
So, after recently watching the trailer for Kung Fu Panda 2 and the Puss in Boots teaser, I couldn't help but view other trailers for other recent animated films. I noticed many of them had some kind of pop music and didn't really explain the movie's plot, and was just a collection of gags - some of which don't even show up in the movie.

For instance, the marketing for Tangled makes it come off as an irrelevant Shrek-esqe film, but the film itself pretty much the opposite. In the trailer the music of choice was a P!nk song(!) and we see a whole montage of Flynn Rider getting the crap kicked out of him by Rapunzel's apparently life-having hair. Neither of these things show up in the film.

I'd bring up the posters, but I believe everybody here at rabroad is quite aware of them and wants MOAR DREAMWORKS FACE (Fun fact: Even Pixar has dabbled in Dreamworks Face, go look up the Toy Story 2 poster!)

So what are your thoughts on recent animated film marketing?
 
I do feel like there's typically two catergories for how films advertise their films:

A) The full CGI similar-to-Shrek trailer.
or
B) The CGI/Live Action Adaption trailer.

A's trailer usually have a pop song, a bunch of out-of-context jokes, pop culture jokes, or jokes that are not even in the film to make it seem like the movie has more jokes than it does, and likes to pretend that all these feels are hip-happenin' comedies.

See, giving films like Megamind a comedic trailer works because, guess what, it's a comedy movie. It's not like How to Train your Dragon where you need a bit more emotional-based scenes to let the audience know that this is a heartwarming film, or some action scenes for a Kung Fu Panda trailer while having some jokes to let you know what type of film that is.

I personally think Tangled, while one of my favorite films as of recently, had the WORST animated trailer in the past decade. At least for catergory A. Catergory B mainly consists of Alvin & the Chipmunks, The Smurfs, Yogi Bear movie trailers and we don't really need to get into that.

I mean, it's not like Shark Tale -- the trailer looked lackluster, and the film was the same way. The trailer for that movie actually did it's job, it told you whether or not this film was going to be interesting to you and told you a part of the story, despite being a bad movie. This was a really good story, beautifully animated, and throw-back-to-the-90's Disney films with an awful trailer that did nothing to justify this at all. I don't know if the advertising could have been any worse with Tangled, I'm surprised it even made a profit with that bad marketing.
 
God it's the advertising that kept me from ever seeing Tangled in theaters despite so many people saying they loved it. I still haven't seen that movie.:shrug::mad:
 
I had no intention of watching Tangled because of the hideously awful advertising. It was a full month before I gave into the positive buzz and was proven wrong.
 
Theres one cliche i really hate (and that apples to liveaction films too) is that whenever theres a joke or visual gag, the music always stops to let the audience know that its a funny joke. YMMV but, i always prefer it when trailer music plays the way through the whole thing.
 
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