I do think the focus on fan service with comics does make it less successful then they were in the past, say in the 60s. The cartoons and movies have more appeal to the general public then the comics themselves.
Not to get too off topic, but Maxim is popular because it features women who would never appear in porn, like Malin Akerman and its makes people feel less dirty then porn.
Again the problem isn't fan service, I have no problem with that, the problem is with animes like Queen's Blade, that are completely over the top and have no value besides fan service.
To use a comic book example, the Catwoman movie existed only to promote fan service, it had no other value to it and it was considered one of the worst comic book movies ever.
Same deal with anime, if an anime exists only to promote fan service, most people with taste won't like it.
But is that a good product? Is that a work quality, if you wanted suggest anime to friend who has never seen it, would you suggest Queen's Blade?