For an ad that completely missed the point: MTV ran a competition promoting the film "Easy A" that told entrants to
"start their own rumour"....despite the fact "Easy A" is about what nasty results starting rumours about people can
have.
Next week, MTV will run a competition for "the Lost Weekend" that will give the prize to the person who drinks the most alcohol.
"start their own rumour"....despite the fact "Easy A" is about what nasty results starting rumours about people can
have.

Next week, MTV will run a competition for "the Lost Weekend" that will give the prize to the person who drinks the most alcohol.
