Well of course they were careful to show she made the moves, using rape to sell your product would be a rather odd move for Pepsi to take.
My point is that she gives that consent because she believes the world is ending, i.e. one could argue that she wasn't in her normal frame of mind. The three men go out of their way to engineer a scenario so that the woman will have sex with one of their number, which one assumes she wouldn't have had done so normally hence the need for their deception.
That to me is very, very unpleasant.
I'd argue that altering her frame of mind, whilst yours remains unaffected because you know the world is not ending, is the same as getting a woman completeley wasted on alcohol whilst you remain sober and then having sex with her and then claiming she gave her consent.
Technically, and legally, this isn't rape but it is really dodgy and sordid none the less.
Apparently a quick search shows that some people thought the same as me, but the advertising authority decided in Pepsi's favour
Pepsi "deception for sex" ad escapes ban
EDIT - Nice final line on one of the sites reporting on this story
"The ASA investigated all the complaints but ruled that no further action should be taken, arguing that the ad presented a