Krona: yes, it was Rene Cutforth. Quote from the Independent of 6th August 1995
"IT IS an ironic fact of life for many public figures that they are more likely to be remembered for the least of their achievements rather than their greatest. Take the famous foreign correspondent Rene Cutforth who had filed vivid newspaper and television reports from most of the world's trouble spots, but who, late in life, appeared in a series of adverts for a margarine. Sure enough, the headline in the Daily Mirror which marked his death read "Krona Man Dead"."
God, it was foul