Will Buick ever shake its "old man car" rep, they now look like they want to be a US...

thebourne_id

New member
...equivalent to Lexus? Anyone see that Buick crossover ad, with the cliche art house director prancing around acting like a pretentious d-bag while they tried to film a commercial and make the car look cool? It sure didn't win me over any bit towards wanting a Buick. Its a shame Buick won't go back to its two part luxe/performance reputation like it had as recent as the 80's what with the Regal and Grand National/GNX models. My grandma had a mid 80s Regal and it was both plush and sporty. If they stuck to this they wouldn't have any trouble selling cars. Now they seem to be dead set on being a ersatz domestic Lexus equivalent, and their recent offerings are just slightly more chromed up variants of the generic GM front wheel drive econo-sleds General Motors seems to be convinced are still the 'ihhhhsh with the car buying public. Do they not have focus groups of motorists? Is nobody there watching market trends?
 
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