It's just a popular misconception anime fans have about Japan. Nothing more, nothing less. The entire world aims animation towards kids, like I said, because it's where the money is.
Tolkien's stuff wasn't aimed for adults either. It was pretty much aimed for anyone who enjoyed fantasy stories, which would be classified as a "family" book, I guess. No real target audience besides people who would enjoy the genre. (Though Miyazaki's name being attached to them didn't hurt. His name means a lot more than anything else to Japan, similar to how Disney's name works to the rest of the world.)
I've always wondered.. what's wrong with serious live-action shows? Animation fans seem to dismiss them in a similar way every else dismisses serious animation. I'd say just enjoy a show regardless of what medium it's in and stop holding out for serious animation. Researchers have proved live-action is just easier to invoke an emotional response out of people, which is usually what is being aimed for in serious media. Just go enjoy 24, Heroes, Prison Break, and all the other serious shows on television. Doesn't matter if they're animated or not.
Tolkien's stuff wasn't aimed for adults either. It was pretty much aimed for anyone who enjoyed fantasy stories, which would be classified as a "family" book, I guess. No real target audience besides people who would enjoy the genre. (Though Miyazaki's name being attached to them didn't hurt. His name means a lot more than anything else to Japan, similar to how Disney's name works to the rest of the world.)
I've always wondered.. what's wrong with serious live-action shows? Animation fans seem to dismiss them in a similar way every else dismisses serious animation. I'd say just enjoy a show regardless of what medium it's in and stop holding out for serious animation. Researchers have proved live-action is just easier to invoke an emotional response out of people, which is usually what is being aimed for in serious media. Just go enjoy 24, Heroes, Prison Break, and all the other serious shows on television. Doesn't matter if they're animated or not.