Cyclist comes in all sizes, health/fitness levels
A single gear on a bicycle can only be suitable for a limited number of cyclists/routes/usage
Multiple gears or multi-speed gears can accomodates:
wider range of beginner cyclists to professional competition cyclists
variety of undulating cycling routes/off-roads/cross-country routes
variations in usage from cycling training to goods delivery
For manufacturers, it is minimal manufacturing logistics
For buyers, it is cost savings
For cyclists, it makes life more enjoyable