Why has the cinema become so successful over the past few years?

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Why do you think cinema has become so successful with record box office takings compared with say 10 years ago?
Is it because more is on offer to watch now adays with studios making more films or is it becasue other mediums have become less good so people are plugging the gap by going to see more films every year?
 
One major reason is the rise of the multiplex cinema. My local one was actually the second to be opened in the country. I remember the excitement that it caused at the time. Ten cinemas under one roof (it now has eleven). Previously cinemas were old buildings in varying states of repair and were frequently quite uncomfortable for anyone over five foot eight. If you were unfortunate enough to sit behind a woman with a large, elaborate hair do, you were lucky if you saw the screen at all. Suddenly you didn't even have to stand up to let someone past, you didn't queue in the rain, there was somewhere to put your drink, you didn't sit knee-deep in ice cream tubs and the projection and sound systems were state of the art. You could even see!

Nowadays, with multiplexes everywhere, the vast majority of the nation is within easy reach of at least one (I have five within half an hour's drive and another one a further half hour). Granted they all show the same films and they are all much of a muchness inside, but the fact that they can offer such a variety of material means that there is almost always something worth seeing on. The film makers, I think, have responded to this increased interest by producing more films of quality than they managed previously. Of course there is still a great deal of dross produced but they are also making stuff that could not even have been envisaged twenty years ago: eg. LOTR., Master and Commander or the Matrix
 
I really dont think it has anything to do with the quality of films getting better. A good clever film being produced is still fairly rare occurance its just that the studios have got the promoting of the films down to a fine art. They know what their target audience is and know exactly how to market it to get people to go watch it. Even the worst movies can look appealing in a trailer which can drag you into the film and stars and directors are now so famous that simply highlighting the fact they are involved and reminding people of their past hits will draw the crowRAB.
 
I just think films are getting better lol. Okay not all the films that was released in the last couple of years were "clever" or "arty" (!!shudder!!), but the plots, acting etc are getting better. Plus the press seem to put more pressure on films these days and slag them off big time if they are bad.........VOMITS..........Gigli:eek: !

I mean compare the films today to the action dross that was slamed in our face in the 90's............today is movie heaven lol.
 
As David Waine said, it's the multiplex culture that's done it. Add that to the fact that there are fewer and fewer places for youngesters to actually go to when school is out (recently our local swimming pool, skatepark and public gardens were closed for good) and you pretty much have the success of cinema in the last few years.
 
But we are not only seeing the recent rise in cinema goers here, but also in Europe and America!

Though, according to figures, pirate copys are still being sold! But for me my local cinema is only a bus journey away and the ticket price at day until 5pm is
 
I'm beginning to wonder if your living in the same dimension as me as I really cant see an improvement in plots, acting ect.

Yes theres been a handful of good, well written, well shot and well acted movies over the past year but for everyone of these theres 4 movies with poor plots, poorly shot and poorly acted

Most of the movies that really have been good are movies that have received a limited release and these arent the movies that have a major effect on numbers going to the cinema. The movies that attract the viewers are the big budget hollywood movies which have in general lost the plot. Just look at the the general output of these big studios and most of the films are either low quality sequels to a previous hit (many of whom's originals were poor) or poor attempts at remaking an old movie or TV series.

As for saying compare the action movies of the 90's to movies of today and tbh the only difference really is the big 'muscle men' that used to play the action hero's have either been replaced with actors with looks of a model or even replaced with actresses who also have the looks of models. This is simply a marketing ploy as its alot eaiser to market a movie full of pretty people than one full of muscle men. They also perhaps add a bit of low quality humour to give it a wider appeal.

As with everything in todays world style is more important that substance and if you manage to market a movie in a way that makes it look appealing your fill the cinema on the first few days of it opening.
 
Could record box office takings have anything to do with the price of admission being more than a few years ago. It would be a better comparision to have a record of bums on seats than the actual take.
 
lol... how I hate cider :p
I haven't been to the cinema in quite a while now, namely because there have been no films that I feel are worth the effort and money.

Films are not getting any better on the whole, most are predictable, unrealistic and unintelligent, but hey, this is not always a bad thing is it :p

I have been instructed to visit a local 'cultured' cinema, showing artsy foreign films, they are meant to be the ultimate cinematic experience :)
 
I think the fact that films are much more hyped when they come out than they were a while ago.

Also teen-movies such as Scream and American Pie increased the interest of the teens and older of movies.
 
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