Why Filmation failed at NBC & ABC

gcaisle

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Looking back again at Filmation, I notice that the majority of their series output was for CBS. ABC & NBC combined didn't have as many, and lacked the staying power as well. Let's take a closer look, starting with NBC.

The Peacock Network's association with Filmation started on the right track with Star Trek (1973-75), co-produced and later distributed by Paramount (naturally). Most of the core cast of the original series returned for the cartoon, with Walter Koenig, IIRC, the only holdout. After Trek departed, it went downhill from there. Here's the rest of the NBC Filmation series:

2. Secret Lives of Waldo Kitty (1975-76). As the title implies, it was a feline adaptation of the Danny Kaye movie, "The Secret Life of Walter Mitty". Nice idea, but it just didn't resonate with young viewers who might not have seen "Walter Mitty", even though it was readily available in syndication at the time.

3. Space/Young Sentinels (1977-78). The series suffered from a sort of identity crisis very early, as evidenced by the change in title, which if memory serves happened about a month or two into the season for no apparent reason.

4. The New Archie/Sabrina Hour (Sept.-Nov. 1977). Archie and pals moved from CBS, where they'd been a fixture from 1968-76, to NBC, after pausing for a live-action pilot produced by James Komack (Welcome Back, Kotter) for ABC the previous season. A new character, Carlos, was introduced, but IIRC he never appeared in the comics. 2 months into the season, the show was split into 2 component parts--Super Witch (Sabrina, natch) and the Bang Shang Lallapalooza Show (Archie), with the segments already aired repackaged. Didn't work, as the two series were gone by April 1978.

5. Fabulous Funnies (1979-80). Some of the segments, like Broom Hilda, for example, had previously been used on Archie's TV Funnies (1971-73), while others, like Alley Oop, were making their TV debuts. As memory serves, NBC buried Funnies at lunch hour, ensuring its demise.

In 1980, CBS cancelled "Tarzan & the Super 7", yet retained Tarzan and Jason of Star Command. For some reason, the title was changed to Batman & the Super 7 when it moved to NBC, even though there were now just 5 features (Batman, Manta & Moray, Freedom Force, Web Woman, and Superstretch & Micro Woman). It was slotted at 12 or 12:30, same as Fabulous Funnies, with the same result.

6. Flash Gordon (1980? '81?) The late Bob Ridgely (Tarzan, Thundarr) voiced the title character, but the series was also put in the lunchtime zone when it deserved an earlier time slot.

7. Kid Super Power Hour w/Shazam! (1981-82). This would be the last live-action project for the studio. The Hero High segments were more or less Archie taken to the nth extreme, right down to the would-be heroes forming a rock band. But they didn't come close to being either the Archies or Fat Albert's Junkyard Band in terms of sound or charisma. Shazam! deserved to be spun off and given another chance, but it didn't happen. I remember changing the channel every time the Heroes came on stage to sing.

8. Sport Billy (1982-84). This, too, ended up airing at noon, and like Flash, belonged at an earlier time. Had this been airing directly after Smurfs, for example, it might've lasted longer.

Hmmm. 9 series total, counting "Batman & the Super 7", over 11 years. Not so bad. But, then, over on ABC......

1. Journey to the Center of the Earth (1967-69). Last time I saw reruns of this was on Sci-Fi a few years back. 20th Century Fox owns this show now, and it needs to find a home for it somewhere. Great theme music.

2. Fantastic Voyage (1968-70). Based, after a fashion, on the 1966 Raquel Welch movie, except instead of going after microbes, the CMDF battled spies. Sci-Fi had this, too, for a time, and Fox also owns it. The opening is available on You Tube, but there are no other clips, and no one's put clips of Journey there that I can tell.

3. The Hardy Boys (1969-71). Frank & Joe fronting a rock band? Yep. After the Archies had hit big for Filmation & CBS a year earlier, some genius at ABC convinced Filmation that to get the Hardys on TV, they had to have a gimmick of sorts, thinking kids wouldn't get into a straight mystery series. I actually found a Hardy Boys LP at a convention once, but since I didn't have a turntable, I didn't buy it. I'd like to see this on DVD. Of course, we all know about the live-action Hardys that landed on ABC a few years later w/Shaun Cassidy....

4. Will the Real Jerry Lewis Please Sit Down? (1970-71). Before he was Squiggy, David L. Lander was asked to be the voice for Toon Jerry and adapt some of Lewis' movie personas. Since it wasn't the real Lewis, his fans waved off this series, but if Entertainment Rights doesn't own this show, Lewis himself might.

5. The Brady Kids (1972-74). First of two series in collaboration with Paramount (Star Trek being the other), spun from "The Brady Bunch", of course, and capitalizing on the Kids' musical numbers on that series. Barry Williams, among others, left after the first season, and the show suffered. Last aired on Nickelodeon's Nick at Nite and a brief run on TV Land.

6. Mission: Magic (1973-74). Spun off from Brady Kids, this series stars Australian singer Rick Springfield, 7 years before he checked into "General Hospital". IIRC, though, Trek aired opposite Magic. 'Nuff said.

7. Lassie's Rescue Rangers (1973-75?): Like Brady Kids, it debuted first on the ABC Saturday Superstar Movie. Unlike Brady Kids, however, Lassie had to wait a whole year before going to series. It would be Ted Knight's last job for Filmation, as in addition to co-starring on the "Mary Tyler Moore Show", which was entering its 4th season, Knight was also the narrator for another ABC frosh you might've heard of. Super Friends.

8. New Adventures of Gilligan (1974-76). As you know, not all of the original cast returned for this series (Tina Louise held out). The castaways would return, this time on CBS, a few years later in Gilligan's Planet.

9. Uncle Croc's Block (Sept.-Dec. 1975). Of the four freshman series Filmation debuted that year (Isis & Ghost Busters were on CBS), this got the hook first. Charles Nelson Reilly returned to SatAM (having previously starred in Lidsville) in the title role, a parody of Capt. Kangaroo and other like shows. The toon features, including Wacky & Packy and Fraidy Cat, would later be repackaged for syndication as part of the Groovie Goolies package. Uncle Croc was cancelled right after Thanksgiving, and Super Friends reruns would fill the slot during the 2nd half of the season.

9 series in 8 seasons, none lasting more than 2 seasons. Compare that to Archie lasting 8 years in half as many formats on CBS, and Fat Albert's 12 year run, also at CBS. Of course, Hanna-Barbera was the primary supplier for ABC at the time, and it was H-B & DePatie Freleng that fueled NBC for many years. Maybe it was the programmers who were to blame? IIRC, some of the NBC shows, like Waldo Kitty, weren't heavily promoted. How are kids going to know it's there if they don't read or hear about it ahead of time?

Discuss.
 
I have a friend who remembers 'The Kid Super Power Hour With Shazam'. Which surprised me because not that many people remember this show. I'm sure he'll go get the 'Hero High' set if he can find it. He also remembers Captian Marvel, and i had to explain his comicbook roots to him, and how he's now owned by DC/Time Warner.
 
Gee, I wonder why a 1977 series called the Young Sentinels, featuring a diminutive robot and an episode with an alien entity called "The Force" was renamed Space Sentinels? :)
 
Filmation's most successful ABC program was clearly The New Adventures of Gilligan, which actually ran from September 7, 1974 to September 4, 1977, with the third season(entirely reruns) running on Sunday mornings. I believe Warner Bros. owns the program, and it clearly should be running on Boomerang. As far as Filmation's most successful NBC program, it have to be Star Trek(1973-75), running for two seasons of original episodes and winning an Emmy in the 1974-75 season. True, Filmation dominated CBS, just as Ruby-Spears dominated ABC and DePatie-Freleng dominated NBC. As for why Filmation didn't quite work on ABC and NBC, I don't think there's really a clearcut explanation as to why the studio didn't pitch more programs to the other networks, aside from CBS.
 
After that, Filmation ventured into the syndication market with 'He-Man'. Fun fact, 'Gilligan's Planet' was the first Filmation series to feature Lou Scheimer's signiture instead of the traditional 'Lou Scheimer/Norm Prescott' wheel.
 
I have to point this out about Star Trek. While it did last a few seasons, it wasn't until it went to syndication that it got popular. Star Trek was not successful on NBC. This is why Star Trek: The Next Generation and Star Trek: Deep Space Nina startted on syndication instead of with a network as well. When Star Trek returned to network television with Voyager and Enterprise, their numbers actually declined from the syndication numbers. Most of that can be blamed for airing on a network that wasn't accessible every where (UPN), but it also shows Trek has always been more successful on syndication than on network television.
 
Dude. Go back to what I wrote at the beginning. Trek: TOS was already in syndication when the cartoon launched in 1973. That's why the toon lasted 2 seasons.
 
Since I originally started this thread, there've been a couple of things that have surfaced on You Tube that caught my attention.

1. The openings for Journey to the Center of the Earth and Will the Real Jerry Lewis Please Sit Down have been added, the latter not in the best shape, as it looked like it was taken from a TV screen.

2. The closing for the Jerry Lewis show has also been added, with the clip ending just as the Worldvision logo appears, which says that at the time this print was run, Worldvision had the rights to the show. Don't know exactly when.

Further research reveals that the late Howard Morris, a Filmation standby at the time, voiced most of the supporting characters on the Lewis show, with David Lander only doing the Lewis character. They hired a Gary Lewis soundalike to do the title song.
 
My only familiarity with this subject is a Wikipedia article about their Flash Gordon series which premiered on 1979. All I know is that it may have had to do with NBC ordering that the second season have a more episodic format (whereas the first season had a serial format).
 
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