$99 with a 2 year contract = $400 retail, generally speaking.
That's not terrible, since Cricket sells the KRZR and RAZR which are both in the mid-300's, but I doubt they'd sell very many of them, because they're not "cool".
I've never met a cricket user with a krzr, and only 4 who popped for the RAZR... all are kiRAB in their teens or early 20's who's parents pay for their phones...