Why does This Morning support all these non-celebrities?

[crazyhorsegirl]

Why does This Morning support of these failed D-Class Celebrities and keep offering them work?

All the time they just seem to have the most pointless people on there - doing the papers, presenting the competition etc.

I.e.

Paul Ross
Joe Swash
Sam and Mark
Lesley Joseph
Jason Gardiner

...it just seems like a complete ITV love-in in which TV personalities without a career and without a great amount of talent continually get air time. Fact is, I don't care what Joe Swash thinks about the economic crisis...and I doubt anybody else does either.

 

[Lyon]

♪Money... money... money...♪

The less they spend on the guests, the more they can afford to give away in their ridiculously easy competitions, designed for all to enter and thus increasing their revenue...

 

[Tyler M]

Thanks to these non-celebrity guests Gaby Roslin is back on TV so i couldn't care less.

 

[[email protected]]

Itv have to have D listers on in order to pay Schofield baby-sitting money for Holly.

 

[javascript]

 

[kamerabob]

Because they can't possibly show up HRH Philip Schofield with bigger names than him

 

[Disconnected Peoples]

Yes no one is allowed to be bigger than "The Schofe"

 

[Alanna]

except Eamonn Holmes' waist measurements

Him & Ruth got married over the weekend, we won't be hearing the end of it in the coming Fridays.

 

[Robotics nerd]

Don't know about the others but Paul Ross is very cheap to hire.

He has said himself that his answerphone message is "I'll do it!"

 

[Jinuine J]

Isn't it time this clapped out, banal and worthless show was retired? It had its day in the nineties yet ITV seem to persist with it.

 

[Beejakins]

They aren't presenting it on Friday though.

 

[Salsa Jo]

I'm not sure about that but the pointless Saturday and Sunday shows which are basically repeats from the week before interspersed with links are the first nail in the coffin.

 

[Bay.]

That's saved a fair chunk of Itv's catering budget then...Sorry, in a mischievous mood today.

 

[karam a]

Oh yes, I forgot its the time of year when they wheel out Eamonn & Ruth's understudies (ironic that they're everyone elses ) before they present for the entire summer. This year its Peter Andre yawn and Kate Thornton.

 

[Heath R]

If they're intent on saving money then I would suggest scrapping the programme altogether, something that should have happened a long time ago.

ITV is a haven for these trashy Z-listers who are 'in between jobs', i.e. they're not wanted by anybody else.

 

[aznbubble]

Simple answer: ITV love being like those trashy tabloid rags.

 

[zachpellicone]

Someone did comment on another thread that a typical ITV viewer is a female tabloid reader. This does seem to be the audience ITV goes for.

 

[Question G]

I must have missed that post and sadly yes now but that wasn't always the case, look at this ITV promo from 1955

 

[Stephen S]

The BBC with adverts was the original blueprint for ITV and one that worked very well in the early days. Until the nineties ITV, apart from some of their sitcoms and entertainment shows, was very good and appealed to all ages and classes. Now it seems fixated on serving redtop tabloid readers.

 

[Erin K]

This really is true - ITVs schedule seems to be the only home for these desperate talentless Z-listers.



I wonder if ITV executives look back and think "where did it all go wrong?".